How to Start a Gift Basket Business


Love the idea of having your very own corporate gift baskets business? Who wouldn’t love to start up a gift basket business? Right now, there is a lot of demand for them, whether it’s for business events, birthday parties, Christmas, or just a special thank-you, people love gift baskets! However, for most, they don’t have the patience or time to put a basket together and go online or in-store in search of a pre-made one. That might prove useful for those who want to create a business in the gift world. It’s a lot easier than you might think to start a gift basket business. Want to know more? Read on.

Find Suitable Wholesalers for Your Baskets and Goods

First of all, you have to know your overheads and how much it will cost to put together a basket. You not only need to have a variety of gift baskets available but a variety of goods. Some customers may want to come to your store and choose for themselves what to add; while others want pre-made ones. You have to fully understand how much it’ll cost you to buy the necessary goods for your gift baskets so you know how much you can charge for your baskets. That’s vital because you need to know whether you can make money at the chosen price you sell the baskets for. Also, if you are going to send Christmas gift baskets, you need to know you aren’t taking a loss on delivery. Postage and packing and delivery costs also have to be taken into account and a good wholesaler is needed.

Choose either an Online E-Commerce or Physical Store Front

Having a physical store can be great because customers can come into your store and see for themselves the size of the basket and what they are getting for their money. However, going in store isn’t always the most convenient for some customers and of course; it can be a lot more costly to set up a business that way. Having an e-commerce website is a good option but again it has its drawbacks as you have to fight for top spot and there are always new businesses out there. It would be important to choose the avenue which is right for you. If you feel your local area needs a physical store front maybe that is the way to go. However, if you are choosing online you will need to create a suitable e-commerce website so that people can find you. Even if you supply corporate gift baskets you’ll still need to advertise them online like

Market through Old and New Methods


Marketing and advertising are the two key components in any business. When you have a business you need to ensure word is getting out because without that you’ll go bust within a week. It would be wise to look at marketing the website effectively so that you gain recognition and traffic. It doesn’t matter if you have a physical store front or an online website, you need to market. You can use a variety of methods such as TV ads, leaflets, radio commercials and you can also use banner ads online and articles as well as a host of other methods. You shouldn’t be afraid to use what you can to draw people to your business. When you send Christmas gift baskets you can get lots of business but only when the business is marketed well. Without marketing it’s going to be impossible to gain new custom.

Enjoy Your Business

Creating a new business from scratch will take a lot of willpower and determination but it is also very much possible to do so without a lot of investment. People often worry it’ll cost them thousands to start up a business but that’s not the case. It’s very much possible to create a business from nothing without a lot of investment. You can create great corporate gift baskets and make a strong business as well.